![]() ![]() Seetroën glasses are equipped with Boarding Ring technology. They were specifically designed for Citroën, which partnered with Paris-based 5.5 design studio. Comfort takes on different forms, and curing motion sickness is one of them. Citroën is the car brand that stands for comfort worldwide. Why did Citroën want to tackle motion sickness?Ĭitroën has developed many technologies to address comfort, notably hydraulic suspensions. Kinetosis, aka motion sickness, is an affliction caused by a conflict between two senses: the eyes detect a movement, while the inner ear does not detect the same movement. BETC Creative Director Nicolas Lautier and Creative Technologist Bao Tu NGoc reveal the cool tech behind the invention and tell us how we can get a pair. French car company Citroën and its dedicated agency Traction from BETC developed glasses that prevent motion sickness. In Europe, more than 30 million people are affected by motion sickness. SEETROËN glasses are on sale on 5th, July at the price of €99 on the Brand’s lifestyle webstore: lifestyle.citroen.“THIS PROJECT IS ALSO A GREAT OPPORTUNITY FOR CITROËN TO SUPPORT A FRENCH START-UP COMPANY BY GIVING THE GREEN LIGHT FOR THIS PROJECT AND PARTNERSHIP.” They can also be worn over other glasses. The glasses are glassless, so they can be shared by all the family and travelling companions. Take the glasses off and enjoy the rest of your journey.įor use by adults and children aged over ten (when the inner ear has finished growing).After 10 to 12 minutes, the glasses enable the mind to resynchronise with the movement perceived by the inner ear while the eyes were focused on an immobile object such as a smartphone or a book.Put on the glasses as soon as you experience the initial symptoms.The result is a pair of glasses with a high-tech look in white soft-touch plastic. For the design of the glasses, Citroën called on 5.5, a collective design studio based in Paris, which has successfully incorporated the Brand’s fresh, simple and ergonomic style.Equipped with moving liquid in the rings around the eyes, both along the frontal axis (right/left) and sagittal axis (front/back), the glasses recreate the horizon line to resolve the conflict between the senses that causes the affliction.The patented and tested paramedical solution has an efficacy rating of 95%. SEETROËN glasses use Boarding RingTM technology developed by the start-up of the same name based in the Var in the south of France.Having learned of a solution initially developed for sailors, Citroën decided to extend its use to the general public – on boats as well as in cars and buses and on planes – by creating the SEETROËN glasses. One in three people experience motion sickness symptoms at least once in their life. While unable to prevent high tides or traffic jams, they do provide a solution for this widespread complaint (also known as kinetosis) that affects over 30 million Europeans in a chronic manner. They contain a coloured liquid that recreates the horizon line to resolve conflict between the senses.Ī popular brand in the noble sense of the term aimed resolutely at providing comfort for all, Citroën is presenting SEETROËN, the first glasses to do away with motion sickness. The principle of the SEETROËN glasses is simple. In response, Citroën, a brand dedicated to comfort, is presenting SEETROËN, the first glasses to eliminate motion sickness. ![]() Over 30 million people in Europe suffer from chronic travel sickness. But with more time and opportunities to read on their smartphones or tablets, children and adults alike are afflicted by motion sickness. The long-awaited summer holidays – and long summer holiday journeys – are just around the corner. ![]()
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